Background & Experience

CHAD A. RASMUSSEN
Executive Management & Operations

Accomplished, versatile & dynamic Executive Professional with years of valuable expertise in providing administrative & consultative support in sales, digital marketing, corporate finance, accounting, budgeting, forecasting, reporting, call center support, fulfillment & shipping, merchant accounts, processing & a variety of other functions & specialties.

Seasoned & strong track record in improving company's revenues, profits, EBITDA, customer loyalty & retention, & various KPI's. Able to manage multiple projects in fast paced business environments with demanding & constantly changing deadlines. Effective time management, organizational, analytical, decision-making, communication & negotiating skills.

CN Holdings, Inc.

Interim CEO & COO - 08/2016 to Present
Previously - EVP of Operations - Cash Network, LLC

  • Responsible for overseeing budgeting & forecasting, marketing strategy, company wide KPI's, legal & compliance, accounting & finance, reporting, HR & recruiting, & most importantly the overall impact on EBITDA. 
  • ​In less than 3 years, increased revenue by 42% ($12M to $17M) while increasing margins/net profits YOY by an average of 12-15+%.
  • ​Developed & created internal media buying team & company owned offers, resulting in $2.7M revenue & projected revenue of $10M.
  • ​Head of liaison in creating an online portfolio called, "CNexecutive.com" to showcase the companies financial integrity in securing banking relationships, LOC's, capital investments & private equity injections resulting in $4M in additional capital needs & $12M+ in additional revenue. 
  • ​Developed & created new KPI metrics for the team, restructured the bonus & commission plan to align it with company margins & growth strategy plans, resulting in higher performance & work efficiency.
  • ​Oversee key reporting & tracking configurations (Tableau & custom built), platform migrations (CAKE & EverFlow), & several other key API integrations & technologies.

Clearlink, LLC (A Sykes Company)

Director of Partnership Marketing - 12/2013 to 08/2016

  • Maintained & created valuable business partnerships, implementing & evolving high-impact strategies to acquire partnerships via various marketing methods, such as; PPC, SEO, Print/Off-line, Email, Social, warm call transfers, etc. 
  • ​Managed 4 different verticals (Telco, Satellite, Home Security, & Solar Power), 19+ brand partners, & over 250+ active affiliate partnerships. 
  • ​Responsible for managing the channels P&L, preparing detailed marketing forecasts & budgets on a daily, weekly, & quarterly basis reporting to Executives & C Level Management. 
  • ​Increased sales by 15% by launching the DP Digital Marketing campaign, resulting in $1.8MM in gross annual revenue & producing margins in excess of +25%.
  • Managed, Mentored, & led a team of 10+ employees. Conducted weekly 1 on 1's, quarterly reviews, & annual performance reviews. 
  • ​Managed 1/3 of company's revenue & increased overall channel revenue during tenure by +142% ($12M to $29M).

Zions Bank

Small Business Underwriter - 08/2012 to 11/2013

  • Conduct in depth analysis on small businesses and individual profiles to determine repayment abilities for various loan products. 
  • ​Reviewed company prepared, audited, tax returns & interim financials in order to evaluate company historical trends & performance outlooks & credit worthiness.  
  • ​Adhere to Bank policies & procedures to ensure loan requests are accurate & within banking compliance standards. Conduct quarterly & annual audits. 
  • Cross sell additional products & services to attain & capture long term banking relationships & make recommendations as needed to secure lending needs. 
  • Assisted Bankers & Branch Managers on the more complex aspects of loan structuring, including long-term, fixed vs. variable rates, pre-payment penalties, etc.
  • ​Final decision maker in all loan inquires & applications, conducted over $130M+ in loan approvals & transactions.

Skills & Assets

Strong communicator, decision maker, & problem solver. People person, genuine leader, & positive thinker. Disciplined, driven, & passionate. Go getter, strong negotiator, & fearless mentality & attitude.  
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Excel Pro & Microsoft Suite Geek. Adobe Photo Shop & Illustrator Pro. Web designer & photography enthusiast. Clickfunnels & Wordpress designer. Quick Learner. 

Domainer, Google Ad words certified, & marketer at heart. SEM Rush, Similar Web, Ahrefs, & Moz local Guru. Strong skills in building Facebook & LinkedIn campaigns in addition to other platforms.

Special Skills

I love data! It tells a story & I love stories! With that being said, I have a strong gauge & sense on how to build out custom reporting to benefit the needs of a company and understand the areas to fix, fine tune & grow ROI immensely. I have the ability to see things differently, which adds value in connecting reports & data in a unique & insightful way. 

Education

Masters of Business & Administration

Bachelors of Science in Marketing & Business

Diploma in Web Design & Development